Building Opportunities


Around 3.5 million people live in the capital of Kenya, Nairobi – a fast growing city with an estimated 60% of its residents living in informal settlements and rural areas.


Rugby is the fastest growing sport in Kenya, but is not accessible to children living in disadvantaged areas. We give the opportunity to play rugby to primary and secondary school age children.



We have developed a unique life skills program with a constant parallel between life and rugby. Participants learn about life skills while playing the sport they love. 

About us


Shamas Rugby Foundation (SRF) was set up by Azim Deen, a leading Kenyan businessman, in June 2012. 

SRF is a Sport for Development program that uses the sport of rugby and its values to teach Life Skills Education to boys and girls living in disadvantaged areas in Kenya. There are many challenges faced by children living in these environments. We believe that by building children's confidence and self awareness on and off the pitch, we can empower them to make better decisions in their lives, create better opportunities for themselves and enable them to live more fulfilling lives.


SRF teaches the children these values found in Rugby:

Rugby gives children a positive outlet to display their talent. SRF prides itself on the way we encourage and support our children to learn new sporting and life skills. We instill confidence in the children to go and make decisions on the pitch, not being afraid of making mistakes, so that they learn in a positive and supportive environment. By changing the way children think, we can have a positive impact on their attitudes and behaviors, and help them become better people and contribute more to their communities.

This approach helps the children to cope with the living conditions they face in the areas they live in. Many parents are faced with high unemployment making it hard for their children to complete school, be clothed and fed and cared for. Many of the children are exposed to sexual, physical and emotional abuse and come form broken families. Some of the children have absent parents or are orphaned and raised by extended family or friends.

The consequences of these factors mean that many children lack self-belief and show this with poor interpersonal skills. This tough background has an affect on a child's attitudes and behaviors.